More than 3,000 Initiatives and Five Months of Evaluation:
This is How the Tomilli Summit Selection Process Works
Determining the innovation of the year involves much more than a review of a presentation or business results.
Behind each recognition is a research, analysis and curatorship process that seeks to identify initiatives capable of transforming industries, solving real problems, or generating a sustainable impact.
Under this premise, the Tomilli Summit officially presented the evaluation model that it will use to select the most innovative initiatives of its first edition. This process will take five months in total and will analyze more than 3,000 projects from around the world in the following categories: business, marketing, advertising, artificial intelligence, health, wellness, design, fashion, products and better world.
Selection Process
The Tomilli Summit methodology is divided into four consecutive phases that combine research, curatorship and evaluations by international experts, all with the goal of identifying the proposals with the greatest capacity for innovation, impact and transformation potential.
Phase 1. Pre-selection of Nominees
An internal academic team monitors traditional and specialized media, artificial intelligence tools, recommendations from experts, business communities, associations, chambers of commerce and other relevant sources to identify possible nominees. As a result of this search, approximately 3,000 initiatives from around the world have been identified.
Phase 2. Curation
At this stage, a curator analyzes the shortlisted initiatives to determine whether they meet the criteria set by the festival. This process reduces the initial list of approximately 3,000 projects to a shortlist of 300 initiatives, made up of the proposals with the greatest potential to advance to the next phase.
Phase 3. The Golden List
Subsequently, the 300 initiatives selected for the Golden List are evaluated, featuring the 150 best initiatives of the year (12 per category).
Phase 4. Final Evaluation
The year’s top 150 initiatives will be evaluated by an international jury made up of 45 leaders in innovation, among them: Ananya Pareek (Google United States), Emma Lax (Havas Creative Network), Tor Rueda (Google Latam), Dina Abdelazim (The Coca-Cola Company), Tiago Santos (Accenture), Carolina Larach (Falabella Inmobiliario), Glen Hagemann (Mediclinic Middle East), Magdalena González Victorica (Arcos Dorados–McDonald’s Argentina), Natalia Vargas (Corporación Multi Inversiones) and Camilo Riveros (Sony), among others. After this evaluation, the jury selects the winning initiative in each category, recognizing the most influential and innovative proposals of the year.
It should be noted that nominee registration is free. Those interested can apply directly on the Tomilli website. Only the initiatives on the Golden List will be asked to pay for the award rights.
Tomilli in the Global Awards Ecosystem
The Tomilli Summit is part of the Tomilli.com content platform, a portal specializing in innovation, trends, creativity and business. In addition, it is part of an international festival ecosystem including the WINA Awards, Saniss Awards and Luum Awards.
With more than a decade of experience, these internationally recognized platforms have successfully highlighted organizations, individuals and entities from almost a hundred countries, through a series of events held in London, Switzerland, Thailand, Colombia, Spain, Spain and the United States.
