advertising con impacto regional y propósito sostenible
Voltaico is an advertising idea created by Rinas to transform the way Sylvania communicates solar energy in Latin America. Instead of presenting photovoltaic solutions through technical or distant messaging, the brand gave solar energy a face, a voice, and a personality through Voltaico: a friendly sun-shaped ambassador designed to educate, connect, and inspire people.
The idea was born in Ecuador during a context where energy shortages and power cuts made the conversation around solar energy more urgent than ever. Voltaico turned that problem into an opportunity for simple, emotional, and accessible communication. Through social media content, storytelling, educational posts, activations, and appearances at solar fairs, the character helped translate complex topics such as solar panels, photovoltaic systems, savings, and sustainability into messages that families and businesses could easily understand.
What began as a local brand mascot quickly became a regional ambassador for Sylvania, expanding its presence to Ecuador, Colombia, Mexico, and Panama. The campaign reached more than 15 million people, generated over 4 million video plays, participated in 4 solar fairs, and contributed to the visibility of 8 photovoltaic projects with signed contracts.
Voltaico’s innovation lies in combining brand character development, sustainability education, digital storytelling, and commercial impact. It proves that advertising can go beyond promotion: it can make renewable energy more human, more understandable, and more desirable for a new generation of consumers across Latin America.