Lift your hydration - PURRA kettlebell

Marketing InnovationGolden List

About the case

PURRA KETTLEBELL
WE TURNED THE WATER BOTTLE INTO WORKOUT EQUIPMENT.
Purra designed a simple attachment that locks four bottles together and transforms everyday mineral water into a functional kettlebell.

Creative Agency: JUST iN CASE CO., LTD

Video case

Key people involved

Anongnart Patarawuttipong Project Owner
Puttisak Sanvisate Creative Director
Watikorn Sathongkam Creative
Praewa Bumrungpak Creative
Jeerawat Muangman Creative
Nuntinee Tansrisakul Creative
Tanunpatch Burinchotisin Assistant brand manager
Patcharabongkoch Sukhee Assistant marketing
Juthaporn Potisop Senior Brand Manager