Magic Shields Floor & Mat – Hard When You Walk, Soft When You Fall

Health & Wellness InnovationWellness InnovationGrand Prix

About the case

Magic Shields Floor & Mat is an innovative solution that stays firm for walking but softens on impact, reducing fall-related fracture risk and creating safer environments for older adults in care settings.

Video case

Magic Shields Floor & Mat – Hard When You Walk, Soft When You Fall

Key people involved

Hiroshi Shimomura Chief Executive Officer (CEO)
Manabu Motoki Chief Marketing Officer (CMO)