The Pink Thread Can
About the case
We didn\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\'t design another reminder to get a mammogram.
We design a way to get to one.
The pink thread around every can became a physical path leading women from a reminder to a mammogram.
Turning “later” into “boo
Video case
Key people involved
| Marvin Leiva | Co-Founder & CCO |
| Laura Ruiz | Co-Founder - Strategy & General Account Director |
| Andrés Riaño M | ECD Growth & New Bizz |
| Andrés Riaño M / Charly Camacho | Creative Copywriters |
| MMR / PJ / Carlota Callejas / Nicolás Penagos | Art Directors |
| Jose Hernández / Gimena Leiva | Executive Producers |
| Anderson Paniagua | Creative Videographer |
| Juan Manuel Carrillo | Creative Editor & Motion Graphics Designer |
| Dorothy | In-house Production |
