Hero Gum: Chew to Save a Life
About the case
Gift of Life partnered with Labcorp and Wrigley’s DOUBLEMINT® to launch Hero Gum, the first stem cell donor registration kit powered by chewing gum, making joining the registry as simple as chewing gum.
Video case
Key people involved
| Jay Feinberg | Founder and CEO |
| Marti Freund | Chief Strategy and Operations Officer and General Counsel |
| Amy Glanzman | Director of Marketing |
| Alan Perlman | Executive Director TBWA\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\Chiat\\\\\\\\\\\\\\\\\\\\\\\\\\\\ |
| Kevin Tejada | Account Supervisor, LOLA |
