\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\"Wasted Slices\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\" is an annual awareness initiative organized by the School of Creative Communication at the University of Southern Santa Catarina (ECoCria/UNESC) in partnership with Dugas Pizza and Nexa Brand, in celebration of World Food Day. The project aims to raise awareness about food waste and its social consequences among more than 500 communication students every year.

The initiative transforms a global issue into a simple yet powerful experience. Using pizza as a metaphor, students are served pizzas with missing slices. These missing slices symbolize the millions of people who face food insecurity and lack regular access to adequate nutrition. By turning statistics into a tangible experience, the campaign helps participants understand the reality behind the numbers in a direct and memorable way.

Created by Nexa Brand and made possible through the support of Dugas Pizza, \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\"Wasted Slices\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\" demonstrates how creativity can be used to make social issues more accessible, engaging, and impactful. Rather than presenting facts through traditional educational formats, the project invites students to experience the concept of scarcity firsthand, encouraging empathy and reflection on consumption habits and food waste.

Beyond the activation itself, the initiative promotes discussions about sustainability, social responsibility, and the role of communication in driving positive social change. It challenges future communication professionals to think critically about global issues and inspires them to use creativity as a tool for awareness, education, and transformation.

Over the years, \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\"Wasted Slices\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\" has become a tradition within ECoCria, bringing together students, faculty members, and partners around a shared purpose. More than a campaign, it represents a long-term commitment to social consciousness and civic engagement, demonstrating how education, creativity, and private-sector collaboration can work together to address important societal challenges.

Held annually on World Food Day, Lost Slices reinforces the commitment of ECoCria, Nexa Brand, and Dugas Pizza to fostering responsible citizenship and sustainable thinking. It proves that even something as simple as a pizza can become a powerful symbol of empathy, awareness, and social impact.