Cerveza Poker, Imagine with Petacos

Advertising InnovationMarketing InnovationGrand Prix

About the case

Rescuing a lost street game by turning it into Venezuela’s first professional sportainment league: a zero-budget cultural phenomenon driven by celebrity managers and organic fandom.

Video case

Key people involved

Joffre Carmona CCO - Buentipo
Jose Mendoza CEO - Buentipo
Quimet Burgues CXO - Buentipo
John Da Silva Director - La Web
Juan Carlos Martinez Director - La Web
Christian Tufano VP Creative - Buentipo
Juan Carlos Valero VP Creative - Buentipo
Oriana Petit General Producer - Vacílate Esto
Andreina Ascensión Broadcast Producer - Vacílate Esto
Rigo Abello Head of Art - Buentipo
Jhonny Mendoza Post Production - Buentipo
Alvaro Cova Art Director - Buentipo
John Guarnizo Designer - Buentipo
Ana Gomez Account Manager - Buentipo
John Da Silva Director - Vacílate Esto
Juan Carlos Martinez Director - Vacílate Esto