Fragmentos de la Realidad

Better World InnovationGolden List

About the case

Fragments of Reality: Puerto Rico’s first immersive schizophrenia experience. In a San Juan mall, sound, light and art painted by patients let visitors feel psychosis firsthand and see the people behind the diagnosis.

Video case

Key people involved

Aníbal E. Quiñones Chief Creative Officer
Abimael Pérez-Boroto Art Director
Nadeshka Monroig Copywriter
Giorgio Montilla Creative Director
Rosa Rivera PR
Minnette Morales Traffic / Production Coordinator
Enrique Nieves Production
Ismar Pérez Client